For episode sixteen, my guest was Casey Cornett, social media director at VI Marketing and Branding. Casey shared why Facebook is the best social media platform for targeted paid advertising, which three social networks should be given priority, and how LinkedIn should be viewed differently than other social networks.
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Terrell Sanders, founder and president of Main Street Enterprises, was my guest for our thirteenth episode. Terrell shared why church staff should use their personal accounts on Facebook, how targeting specific audiences on Facebook can be done, and some common concerns churches have about getting on social media.
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Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.
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If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
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If you’re like many others, the challenge in posting on a regular basis is that when it comes time to sit down and write your social media, you can’t think of what to share. It’s not what you couldn’t share something helpful to your target market, you just get writer’s block when it’s time to actually do it. To help, let’s look at 10 social media update ideas from my book, 102 Tweets.
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Most people that are in business want potential clients and customers to find them. And since we’re in the 21st century, more and more of those people are using Google and other search engines to look for you. So how can you ensure they’ll be able to find you?
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In celebration of our 10-year anniversary, for the month of January we gave all current clients the opportunity to cash in on a free social media design of their choice for their organization or business. Since we had so many great ones, we decided to show off a few clients who have brand-spanking new Facebook designs.
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When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
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Every few months, messages make the rounds on Facebook about ways to copyright protect what you post on Facebook. It generally resurfaces as a result of some change to Facebook’s guidelines. Does it really hold any legal water? Let’s ask a lawyer!
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My five-year-old son recently suggested an update to my Facebook that produced more engagement than an average small business sees on their page. Let’s take a look at the components of that update and see how it can apply to you.
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