Brand Messaging Guide

You know exactly what you do. Saying it out loud, the same way every time, is the hard part.

How many versions of your own description are out there?

There's the one on your website. The one you use at networking events. The one in the brochure someone wrote three years ago. The one you improvise on a call when a stranger asks what you do.

None of them are wrong. They're just all a little different, and none of them is your best one. So every time you sit down to write a blog post, a donor letter, a stage intro, or a sales email, you start from a blank page and rebuild the explanation from scratch.

At Backslash Creative, we believe you should have to decide how to describe your organization once, not every single time. We understand you're not a brand strategist. You want to spend your time serving your customers. That's where we come in.

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What a Brand Messaging Guide includes...

Mission, Vision & Values

Tagline & Value Proposition

Key Audiences

Anchor Stories

Our brand messaging packages

Popular

Premium Brand Messaging

  • Typical turnaround of 10-12 weeks
  • 3-hour kick-off meeting
  • Mission, vision, and core values
  • 30-second commercial
  • Tagline
  • Unique value proposition
  • Offerings overview
  • Call to action strategy
  • Key audiences and messaging notes
  • Anchor stories
  • Content guidelines by platform
  • One-page quick reference
  • 1-hour review
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Standard Brand Messaging

  • Typical turnaround of 8-10 weeks
  • 3-hour kick-off meeting
  • Mission, vision, and core values
  • 30-second commercial
  • Tagline
  • Unique value proposition
  • Offerings overview
  • Call to action strategy
  • 1-hour review
Get Started

Starter Brand Messaging

  • Typical turnaround of 4-8 weeks
  • 3-hour kick-off meeting
  • Mission, vision, and core values
  • 30-second commercial
  • 30-minute review
Get Started

Where the words come from

We don't invent your messaging. Most of it surfaces in the kick-off meeting, and our job is to listen for the phrases you already use without noticing.

One recent client kept saying “get unstuck.” Not as a slogan, just as how she talked. It turned out to be the through-line of her mission, her vision, and her tagline. It was already hers. Nobody had written it down.

Before you build the website

Most website projects stall at the same spot: the design is done, and nobody knows what the pages should say. A Brand Messaging Guide settles that first. Once it's finished, your homepage headline, your About page, and your service descriptions are mostly written, and every piece of marketing after that starts from the guide instead of a blank page.

Lori Basey

We always learn and benefit so much from our time with the Backslash team. Explaining what we do was always our biggest issue, and our Brand Messaging Guide finally gave us the words. We've benefited from everything they've shared with us, even in our daily messaging. They've helped us so much, and we're really grateful for everyone at Backslash.

Lori Basey

No Boundaries International

Ready to get started?

If you're ready to stop rebuilding the explanation every single time, we're here to help. Let's talk.

Let's Talk