Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

7 ways to market strategically in 2024

By Tim Priebe | December 6, 2023

As 2024 approaches, the digital marketing landscape isn’t just changing; it’s evolving at warp speed. And here at the tail end of 2023, it’s our chance to grab the reins and steer our marketing strategies towards uncharted territories, armed with the latest tech and insights.

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How AI can help with SEO

By Tim Priebe | November 29, 2023

SEO, the art and science of getting your content to the top of search engine results pages, is a landscape that’s constantly changing, with search engines refining their algorithms and user behavior evolving.

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Writing for marketing in 2024

By Michela Owen | November 22, 2023

In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.

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Why do Mailchimp emails go to spam?

By Tim Priebe | November 15, 2023

Have you ever sent out a beautifully crafted email campaign through Mailchimp, only to find out that it ended up in your recipients’ spam folders? Frustrating, isn’t it? Well, you’re not alone. Many Mailchimp users encounter this issue, and it’s essential to understand why it happens and how to prevent it.

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Logo design inspiration from AI

By Michela Owen | November 8, 2023

Let’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).

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Active vs. static lists in HubSpot

By Tim Priebe | November 1, 2023

Whether you’re new to HubSpot or an experienced user, you’re likely familiar with the concepts of lists. However, even HubSpot veterans don’t always know when to use an active list versus a static list in the powerful marketing automation tool.

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How to extend the background of an image with AI

By Michela Owen | October 25, 2023

Oh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.

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Should my business be on Threads?

By Tim Priebe | October 18, 2023

If you haven’t heard, there’s a new kid on the social media block: Threads, brought to you by the tech giant Meta. While we’re a few months into its lifespan, it’s hard to tell whether it’s going to last or whether it’s a supernova—setting records for the fastest-growing online service but then dying off quickly.

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5 things that don’t matter for SEO

By Leann Priebe | October 11, 2023

As a busy mom, wife, and business owner, I have little time for stuff that doesn’t matter. When it comes to SEO, the same applies! There’s a lot on your plate as a business owner or content creator already, so here are the five things you can ignore when it comes to SEO. 

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T&S is now Backslash Creative 

By Tim Priebe | October 4, 2023

If you’ve ever been to our website or interacted with us before, you may notice something—no, everything—is different! After 20 years of doing business as T&S, we are now Backslash Creative! This change came for multiple reasons, all good, so let’s get into the nitty-gritty.

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