Client overview
Client since 2023
LillyPads is a smart, simplified childcare software that makes daycare administration easier for centers, teachers, and parents.
The challenge
When the LilyPad team reached out, they knew they needed help creating and maintaining a digital presence that showed off their incredible product. Our team was thrilled to bring their brand to life!
LilyPad's ultimate goal was to attract daycare centers and teachers to its brand and create a marketing flow that seamlessly supported its sales team. Of course, attracting leads into the sales pipeline was also a major factor.
When we met, LilyPad was a start-up with a visual identity that didn't truly express who they were, and they didn't have the assets they needed to make working with the brand easy and fun! They needed to start from the beginning to make their digital marketing as incredible as their product!
At this time, LilyPad was managing all of their marketing efforts by themselves. Because they partnered with us, we were able to take things they didn't enjoy or have expertise in off their plate so they could be effective in other areas of their business.
How we've helped
We began working with LilyPad, creating a digital marketing strategy to help it achieve its goals. We started with branding standards like colors, logos, and photos. Then, we moved strategically to their website, print materials, and social media content. Alisha and Ashley have been pleased!
Although website management and content creation were at the top of the to-do list, we have also assisted LilyPad with other important marketing pieces, such as their newsletter, blog, giveaways, and other exciting updates as needed.
We work together with LilyPad, looking at their business and sales goals to ensure that they can meet and exceed them. We truly enjoy working with the LilyPad team as they grow their business to help even more daycares across the United States
Our work
Services utilized
The team at Backslash Creative was instrumental in helping us launch our branding identity for our childcare management software, LilyPad. They crafted a unique, engaging brand identity and website that instantly resonated with our target audience. They truly created a gorgeous brand that was attractive to us AND our ideal client.Their expertise was crucial in attracting the right customers to our product and creating a team to support us as we grow the business. Recently, we even had a prospect cancel their other demos because they were so attracted to our brand and attentive service. A huge shoutout to everyone at Backslash Creative for their creativity and commitment. They knew how to make us shine in a competitive marketplace!