Client overview
Client since 2018
Athena Captain is a high-impact speaker, coach, and trainer who helps business owners and sales-focused teams break through barriers, gain clarity, and drive measurable growth. While her reputation and referrals were strong, her brand and website needed to reflect the level of authority and transformation she consistently delivers.
The challenge
Athena had outgrown her original branding and website. While the heart behind her work was strong, her online presence didn’t fully communicate her credibility or professional level of impact.
Her visual brand had been created by a friend who wasn’t a professional designer, and over time it no longer matched the caliber of her speaking and coaching work. The website lacked structure and clarity, especially for cold visitors who didn’t already know her.
As her business expanded beyond referrals, she needed a brand and website that could clearly communicate who she helps, what outcomes she delivers, and how to take the next step.
How we've helped
Backslash Creative developed a comprehensive marketing plan to clarify audience focus and strengthen positioning. We then executed a full visual rebrand and new website designed to elevate authority and improve conversion. The refreshed brand feels polished and premium while staying authentic. The new site clearly guides visitors toward coaching, speaking, and training opportunities, creating a scalable foundation for growth.
Our work
Services utilized
Backslash Creative has been an incredible partner for my business. They’re not just building a website, they’re helping me sharpen the strategy behind it and elevate the brand as a whole. It feels cohesive and intentional, not like a bunch of random marketing tasks.
The work has been fantastic. The site looks polished, communicates what I do clearly, and is built to drive action. Their team is organized, fast, and responsive as we refine details and keep momentum moving. I’m excited about what we’re building together!