Client overview
Client since 2025
Charlie Lynn had spent years in construction before launching About U Construction to serve homeowners directly. With strong hands-on experience and a growing reputation for quality work, he knew it was time for his online presence to reflect the professionalism he brought to every roofing job.
The challenge
Charlie understood that homeowners almost always look you up before they call. Even when referrals are strong, people still want to see a website that feels legitimate, trustworthy, and clear.
He had attempted to build a site himself using Squarespace, but quickly realized that a DIY approach wasn’t going to communicate the level of quality and reliability he wanted associated with his name.
At the same time, his business was already gaining momentum. He mentioned completing roughly 50 roofing projects in the previous year through referrals alone. He could see the opportunity: if his website was built strategically from the start, it could support growth as he looked to increase visibility and generate more direct leads in the future.
How we've helped
Backslash Creative built a professional website focused on credibility, clarity, and conversion. We crafted copy that speaks directly to homeowners, highlighting trust and clear next steps.
The design is clean and mobile-friendly, showcasing authentic project photography to reinforce quality. We continue to provide website management and hosting to keep the site secure, updated, and positioned for growth.
Our work
Services utilized
I’m a contractor who does a little bit of everything, with roofing as my company's main focus. Building a website isn't something I can do, and they made it simple and walked me through the whole process.
What I love is the peace of mind. I’ve got kids playing, dogs running around, and projects going on all the time. But I know my website and everything connected to it will run the way it’s supposed to because Backslash is on it.