Client overview
Client since 2024
5 Loaves Ministries serves families in the Sachse, Texas area by providing food assistance and practical support to those in need. When new leadership stepped in, it became clear that the organization’s brand and website needed to better reflect the heart and impact of the ministry.
The challenge
Although Backslash Creative was initially brought in to provide website management, new leadership quickly recognized a deeper issue. The organization had outgrown both its visual identity and its digital presence.
The previous brand had been created informally and no longer reflected the professionalism or scale of the ministry’s work. The website looked dated, lacked visual cohesion, and did not clearly communicate programs, impact, or next steps.
Navigation was difficult, online giving was not intuitive, and the overall user experience failed to inspire confidence. For a ministry serving real families in real need, the online presence needed to build trust immediately with donors, volunteers, and community partners.
5 Loaves needed more than a cosmetic update. They needed a clear, modern brand and website that aligned with strong leadership and long-term growth.
How we've helped
Backslash Creative led a full visual brand refresh and new website build. The updated identity establishes credibility with donors, volunteers, and partners. The new site clearly communicates programs, simplifies online donations, improves mobile usability, and presents the organization in a polished, trustworthy way. The result is a cohesive digital presence aligned with strong leadership.
Our work
Services utilized
We had been working with Backslash Creative since 2024 to maintain our current website, but decided to take the plunge and have them redo our entire website, logo, and more! They came down to Dallas for our photoshoot to capture pictures of our staff, board, and operations.
They are so professional, efficient, and personable; exactly the kind of people you want to do business with. We love our new website!