Although I’ve already written a non-video blog entry on the topic, I thought this topic would be a good one to try out a video blog entry. View and subscribe to our YouTube channel here.
Usually, a designer strives to think outside of the box. While this is what we (should) do best, when it comes to the web, sticking to standards will make it easier on the user. Magazines have a table of contents near the front, and page numbers in the corners. Newspapers are divided into sections, headlines…
No. Let me elaborate. Years ago, website were all about controlling the user’s experience. Some sites went so far as to set up their site with a series of “Next Page” buttons instead of actual, usable navigation. Thankfully, the web design industry has come a long way. In more modern times, we have come to…
Finally, we’re going to talk about the best way for a website to turn a profit, and that’s making actual money. There are a many, many ways for a website to make money, and we’ll talk about a few of those. First, you can sell advertising on your website, either directly or through a broker…
Many designers come up with amazing concepts while brainstorming for a project, and everything appears to be perfect up until the actual design starts. Many times, the artwork doesn’t always emphasize the potential of the original idea. One of the biggest problems is the wrong use of typefaces. Something every designer should understand is the…
Now that we’ve talked about saving time, let’s talk about saving money. This one is actually pretty easy to see from several standpoints. First, the flexibility of a website can save money over traditional marketing materials. Let’s say you have some marketing material printed up. 5,000 brochures, 5,000 business cards and 5,000 fliers. As is…
Tessa McGee contacted us several weeks ago about donating something to Oklahoma Christian University‘s auction for Tony’s Alley. We were happy to donate logo design with four logo choices. Today we discovered that Tessa tied for Freshman Seminar Auction Contest For Most Creative Donation. Congrats, Tessa! Tessa is on the right in the picture.
This week, let’s talk about saving time with a website. After all, time is money, so saving yourself a few minutes here and a few minutes there will end up saving (and making) you money as well. One of the most common ways to save time is to simply answer the most common questions on…
Ultimately, in any project, we want the client to receive a website that not only works, but is easy to navigate and visually pleasing to them. So let’s say we did our research and cranked out the best design ever made, if the client doesn’t like it, then tons of time has been wasted and…
While it’s certainly important that your website looks good, the real goal for your business’s website should be for it to benefit you financially. There are three main ways this can be done. Over the next few weeks, I’m going to be writing about each of these categories, and some ways different clients of ours…