If you’re wondering whether Threads should be central to your business’s social media strategy, let me save you some deliberation: I have yet to run across a business where a “Threads-first” approach makes sense. But that doesn’t mean Threads doesn’t have value! If your goal is to make it easier for people to find and engage with you online, Threads can be a great addition to your overall strategy.
Running a business while being a mom to three boys sounds like a juggling act—and it often feels that way! But over the years, I’ve learned that it’s possible to manage both, and even enjoy the process, with a little flexibility, a lot of planning, and the right mindset. Here’s a peek into how I navigate life as both a business owner and a mom to three amazing (and busy!) boys: Josh, Jackson, and Jacob.
Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.
Managing your marketing efforts manually is like trying to steer a ship with a spoon. Sure, you could do it, but why would you want to when HubSpot’s marketing automation tools are available to streamline the process? Let’s take a closer look at how HubSpot helps you automate time-consuming tasks like scheduling social media posts, emails, and workflows—and how lists tie it all together.
When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.
We’re excited to announce that Backslash Creative has been featured on SocialAppsHQ’s list of the Best Web Designers in Oklahoma! It’s an honor to be recognized alongside some fantastic design agencies in the state.
LinkedIn is a powerful platform, particularly for business-to-business (B2B) interactions, but its usefulness depends on whether it aligns with your organization’s audience, capabilities, culture, and comfort level.
Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.
When I founded this agency in 2003, I had no idea where it would lead. Originally known as T&S Web Design, we have since rebranded twice, most recently becoming Backslash Creative in 2023. Over the years, our focus has expanded, our team has grown, and our vision has evolved, but our core values have remained constant. We’ve always been about people—our clients, our team, and our community—and we’ve worked hard to build a company that reflects that commitment.
If you’re looking to get the most out of HubSpot, you’re in luck. Whether you’re in marketing, sales, or customer service, mastering HubSpot can transform the way you work. Let’s dive into some of the best courses out there that can help you harness the full power of HubSpot’s extensive toolkit.