LinkedIn is prioritizing conversations, newsletters, and short videos in 2025. Learn how to make the algorithm work for you.
Sure, quick projects can be fun—like a spontaneous weekend road trip. But if you ask us, the best partnerships are the ones that…
As the resident editor at Backslash Creative, I get paid real money to nitpick—an arrangement that works remarkably well for me. Editing isn’t just about…
When someone lands on your website, there’s a chance they’re already poised to engage, not just casually browsing. If your site assumes everyone…
If you want to get found online, two of the biggest options are organic SEO and paid search (think Google Ads). Both can generate leads, drive traffic, and grow your business. But they work in very different ways.
LinkedIn is more than just a social networking platform—it’s a strategic tool for growth. Whether you’re a business owner, a nonprofit leader, or an executive looking to build influence, LinkedIn can help you establish authority, make meaningful connections, and generate leads that align with your goals.
HubSpot is a powerful platform that combines marketing, sales, and customer service in one place. It’s a favorite among businesses and nonprofits for a reason, but let’s be honest—HubSpot can feel overwhelming. With so many tools, features, and customization options, it’s easy to get lost figuring out where to start or what to tackle next.
Joining Backslash Creative introduced me to a world where Sandler is a pivotal part of our culture. Thanks to Mike Crandall, Tim has well over a decade of Sandler experience and ensures that everyone on our team gets a dose of Sandler training regardless of…
Navigating the world of WordPress can be daunting if you’re new to it, especially when you encounter terms like “plugins” and “themes.” Don’t sweat it, though—getting a handle on these tools can completely change your approach to your website.
Ever caught yourself wondering, “How long should my blog be?” You’re not alone. Is 500 words enough? Should it be 1,500? Or somewhere in between? The truth is, there’s no one-size-fits-all answer. The ideal length depends on how much value you’re delivering and how thoroughly you’re addressing your audience’s questions.