When marketing your business, it can be tempting to chase every opportunity: post on every social platform, start an email list, run ads, film videos, and…
Visitors are more likely to walk away if your website doesn’t show that others trust you. Here’s how to fix that.
SEO isn’t one-size-fits-all. Local SEO helps people near you find you. Organic SEO builds broader visibility over time.
LinkedIn rewards clean, thoughtful writing. No tricks—just structure, focus, and one clear message per post.
No paperclip here—Mailchimp prefers lighter loads. Link it; don’t attach it.
Trying to reach “everyone” usually means connecting with no one. Audience research helps focus your marketing and reach the right people.
We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed. If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.
Even though Google rules the roost, it’s not the only game in town. Other search engines still serve millions of users—and in some niches, they matter more than you’d expect.
Threads may still feel like the younger, less chaotic, neglected cousin of Twitter (sorry, X), but it’s growing—and brands are starting to take it more seriously. The catch? Until recently, scheduling posts on Threads wasn’t even possible unless you worked some serious workaround magic.
Did I ever think I’d be using an AI to help me edit back when I first talked with Tim about potentially joining the Backslash team in late 2023? Absolutely not.