Whether businesses realize it or not, people form opinions about a company long before they consciously study its design. They notice how quickly someone…
Not once have I ever looked at a marketing email I’ve sent and thought, “This is annoying.” And if anyone has a calibrated sense for what annoying actually looks like, it’s…
“Do blogs even matter anymore?” It’s a fair question. Depending on what you read, blogs are either essential to your marketing strategy or completely…
There’s a pattern I see all the time when reviewing websites and marketing content. A business clearly cares about what they do. But after reading it, I still can’t tell you what they actually…
“We’ve tried everything, and nothing works.”
That’s one of the most common things we hear, and usually it’s not coming from someone who hasn’t done anything. It’s coming from someone who has…
If you’re trying to plan for a new website this year, you’ve probably run into the same issue most business owners do: The numbers are…
If you’ve spent any time around marketing or web design in the last few years, you’ve probably heard some version of this advice: “Everything should be mobile-first.” It gets repeated often enough that it feels like a rule rather than…
WordPress has been around long enough that people assume it’s outdated. I hear these questions more often than you would think. “Isn’t it old? Haven’t better platforms…
Most B2B companies are either ignoring LinkedIn or using it in a way that makes people scroll right past them. There’s not…
I don’t have time to figure out your website. That’s not me being harsh; that’s just reality. If I land on your site and can’t quickly tell what you do, who you help, and what I’m supposed to…