Blog

Articles written by Michela Owen

Nonprofit Instagram post ideas

By Michela Owen | October 9, 2024

Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.

Are images good for SEO?

By Michela Owen | September 25, 2024

When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.

Examples of AI in marketing

By Michela Owen | September 11, 2024

Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.

Good HubSpot courses

By Michela Owen | August 28, 2024

If you’re looking to get the most out of HubSpot, you’re in luck. Whether you’re in marketing, sales, or customer service, mastering HubSpot can transform the way you work. Let’s dive into some of the best courses out there that can help you harness the full power of HubSpot’s extensive toolkit.

Best local SEO practices for small businesses

By Michela Owen | August 21, 2024

Hey, local business owners! Are you ready to boost your visibility right in your own backyard? Local SEO is the way to go. It’s all about optimizing your online presence to attract more customers who are right around the corner, searching for exactly what you offer.

How do I start AI marketing?

By Michela Owen | July 17, 2024

Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.

How to create a marketing plan for your church

By Michela Owen | July 10, 2024

Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.

9 blogging tools and resources

By Michela Owen | June 12, 2024

Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.

33 more LinkedIn background images

By Michela Owen | May 15, 2024

Do you need to update your header image to complete your LinkedIn profile? Or maybe you’re like me and Tim, and staying the same too long makes you antsy. No matter the case, we’re here with some stellar LinkedIn backgrounds for you to use and abuse, no questions asked!

Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.