How often should a website be redesigned?
We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed.
If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.
Why the three-year mark matters for your website
Three years is long enough for technology, branding, and your business goals to shift. Even if your site still works, it may not be working well.
Ask yourself:
- Are we happy with how it looks on mobile?
- Is it easy for people to take the next step?
- Have our services or messaging changed?
You might not need a full redesign yet—but this is a good time for a website audit.
Five years is a turning point
At five years old, most websites start to show their age—especially if they haven’t had regular updates along the way. You may notice slower load times, out-of-date content, or technical limitations that make updates frustrating.
That’s a signal it’s time to start budgeting and planning for a full redesign, not just patching things together.
Ten years is too long for a website
We’ve seen ten-year-old websites still running. And we get it—it’s easy to put off a redesign when the site is technically “fine.”
But here’s the thing:
Websites that old are almost always built on obsolete technology—even if the plugins have been kept up to date.
They’re likely to be unstable under the surface, and one minor update can cause major issues. We’ve seen it happen more than once: a small change takes down the entire site because the foundation just isn’t built for today’s standards.
If your site is ten years old, it’s not just outdated—it’s a risk.
Think you need a new website? Let’s talk about a website gap assessment or a planning call.