What does a HubSpot consultant do?

HubSpot is a powerful platform that combines marketing, sales, and customer service in one place. It’s a favorite among businesses and nonprofits for a reason, but let’s be honest—HubSpot can feel overwhelming. With so many tools, features, and customization options, it’s easy to get lost figuring out where to start or what to tackle next.

That’s where a HubSpot consultant comes in. Think of them as your guide, someone who knows the ins and outs of the platform and can help you make it work for your unique business. The goal? To save you time, reduce frustration, and get results.

So, what does a HubSpot consultant do? Let’s break it down.

They make HubSpot work for you

HubSpot isn’t one-size-fits-all. A good consultant knows this and customizes the platform to fit your processes, not the other way around. Whether setting up the CRM, configuring dashboards, or integrating tools like email marketing or sales pipelines, they’ll ensure HubSpot works seamlessly with how your business already operates.

The result? You get a platform that feels like it was made just for you—and works how you need it to.

They build smarter workflows and automations

Automation is one of HubSpot’s biggest perks, but it’s not something you can set up haphazardly. A consultant can create workflows, sequences, and drip campaigns that automate repetitive tasks, nurture leads, and save time.

For example, imagine someone downloads a free guide from your website. HubSpot can automatically send them a follow-up email, assign a task for your team, and track their journey through the sales funnel without you having to lift a finger. That’s the power of automation when it’s done right.

They align HubSpot with your business strategy

Here’s the thing: HubSpot is just a tool. It’s how you use it that counts. A great consultant doesn’t just know the platform; they also understand marketing and sales strategy.

They’ll help you align HubSpot’s features with your goals, whether converting more leads, retaining customers, or running campaigns with better ROI. This way, HubSpot becomes an integral part of your strategy—not just another platform you’re trying to figure out.

They train your team

Even the most perfectly set up HubSpot account won’t help much if your team doesn’t know how to use it. That’s why training is a core part of a consultant’s job.

A great consultant ensures your team feels confident navigating HubSpot, building workflows, and troubleshooting issues. The goal is to empower your team to take full advantage of the platform long after the consultant leaves.

They make sense of the data

HubSpot gives you access to tons of data, but it’s just noise if you don’t know what to do with it. A consultant helps you focus on the metrics that matter most—whether that’s identifying your best-performing campaigns, spotting bottlenecks in your sales process, or finding new opportunities to grow.

It’s not just about knowing the numbers—it’s about turning them into actionable insights that drive results.

How we approach HubSpot consulting at Backslash Creative

At Backslash Creative, we take HubSpot consulting a step further. It’s not just about getting the platform up and running—it’s about ensuring it works smarter for your business. Here’s how we do that:

• Tailored solutions: We start by learning your business inside and out. From CRM setup to custom workflows, we design HubSpot to fit your processes and goals.
• Automation that works: As Certified HubSpot Providers, we specialize in building automations that save time and drive engagement.
• Ongoing Support: HubSpot isn’t “set it and forget it.” We provide continuing support to keep your account optimized as your needs evolve.
• Integrated Strategies: HubSpot is just one piece of the puzzle. We tie it into your broader marketing strategy, including websites, social media, branding, and more, so everything works together seamlessly.

Why you should consider partnering with a HubSpot consultant

I have no clue if partnering with a HubSpot consultant is right for you. Sometimes, it may be a good idea, but not the right time. Other times, you’d love to do it, but the investment doesn’t currently make sense.

How can you tell if the time is right? If you’re feeling overwhelmed or are concerned you haven’t tapped all the potential of HubSpot, it’s time to consider pulling in an expert. Partnering with a consultant helps you:

• Save time: Get set up right the first time and skip the trial-and-error phase.
• Maximize ROI: Use HubSpot’s features to their full potential and see better results.
• Focus on your business: Let the experts handle the technical details so you can do what you do best.

If you have more time than money, you can do a deep dive on your own to figure it all out. If not, it may be time to seek expert help.

Let’s make HubSpot work for you

A HubSpot consultant does more than just help you use a platform—they transform how you approach marketing, sales, and customer service. At Backslash Creative, we’re here to ensure that HubSpot works smarter for your business, aligning with your goals and making your life easier.

Ready to get started? Whether you need setup, training, or ongoing support, we’d love to help. Let’s talk about how HubSpot can work for you.